How to Increase the Visibility of Your Business (across different platforms)

If you want to increase your visibility online, try this one social media strategy I personally use and promote across other social media platforms for more growth. If you want to get known in your industry then I highly recommend you use this organic strategy.

Why channeling to other platforms is important?

Let’s start here first because things are always changing and technology never seems to stop. But besides that, people’s behaviors are also changing making it fiercer to get them to purchase anything nowadays.

The only time they’ll invest in something is if it gives them Value! And don’t get me wrong, I am the same way, I’m very picky about where I put my money especially if I’m on a budget too!

You and I know the only time we buy from someone is when you have done some research, read that person’s blog post, seen some of their videos, looked at their website or social media and so on… Before you even join their email list, right? At least this is the pattern I follow.

Then, after you’ve received lots of information you then want to purchase from that person because you feel like she/he has given you a lot! And now you say, “Okay, I really love her/his content, and I’m ready to buy,” right?

Let me give you a typical example, but the majority of the people do this in one shape or form. Do you see the thread here? They go from social media to blog post, to an email list. No one buys right off the bat because they want to learn from you and most importantly trust you! So, the key here is to give, give, give, and then you offer!

How to Channel other platforms?

We’ll dive a little deeper here on how you can connect other platforms and give Value to others.

First, you want to make sure your brand is ready. The majority of the people who get started miss this, and it’s by far the most important one of them all. And look at it this way-

Your business is judged by your brand! 

You want to sell to them? Well, one thing you must keep in mind is this- people LOVE the simplicity, and you can start with 2-3 colors to get you started with your brand, pick 2-3 fonts that you know will attract a good crowd, and three, pick a theme. For example, if you look at Jenn Scalia’s website you can see her website is very simple and organized. If you noticed, you love websites that are mostly simple and well put, you and I would never go to a website that has 20 different colors, or somewhere you can’t even find a blog?

Now, after you have figured out your brand, you can go and create a simple product. A product can be anything.

You can create a checklist, tip sheet, worksheet, coaching, consulting, etc. anything you think could be of Value to others (At this point, you can be known as an Authority in your industry)

Think about what your audience needs at this point and ask yourself these questions

• What are they struggling with?
• Where do they need support?
• What do they want to learn?
• Who interests them the most?
• Where do they find inspiration?

These are some of the questions that can help you define a product or service and give you more than enough information to create one that can truly help someone with something they’re struggling with. Now, this should put you ahead of the game, and you already know, and at this point, you can move to the next phase.

Now, the second phase is a little more up-leveled, you’ve already gained some skills and gathered enough information. You also have more access to more people, and you can almost start teaching in groups instead of one-on-one or posts. You’ll get more people at this phase asking you questions and more than common, and you can deliver it more efficiently at once.

Some of the things you can offer in this stage are-

• Workshops
• Webinars
• And even courses

These are usually more valuable because you’re delivering, even more, content and answering questions face-to-face. And people value this very much; you can also charge for this services and start at a low-price point too.

Promoting your content

So how do you promote your blog post? You can create a single blog post for the week and promote it across social media platform. Most people think you must write three blog posts in a week. Honestly, if you’re just starting out, I would recommend you stick to 1 a month and promote on 1 social media platform but if you have two then use two social media platforms.

Use and grab pieces of content to share bits and pieces of that specific blog post.

You get to share even more FREE content! That’s why I love blogging because I don’t have to break my head looking for more content. The content is already there and I can even re-purpose it.

Also, you can use some of your blog posts and create a mini course around it. You’re probably saying how? As long as the blog posts all match in the information you can save time to launch your next course. Again, written content and there lies the beauty of re-purposing.

Make sure you display your blog posts in the right places within your website so you can increase that visibility. Using your footer and sidebar can be helpful to the visibility of your content. Making it eye-catching to new readers who might benefit from your valuable information.

Alright, I’m sure you’re loaded with information right now. Do you have new ideas to increase your visibility? Or ways of promoting your content? Let me know in the comments. I’m always up for new ways to grow.

>> Learn the exact strategies I use for my clients to help them grow here <<