Category: Business

How to Increase the Visibility of your Business

how to increase the visibility of your business

How to Increase the Visibility of your Business

(across different platforms)

As the Algorithms get much more difficult to understand in Facebook and Instagram people are now focusing on other channels to grow and I’m gonna show you how you can increase your visibility

Let’s be honest, because I have overlooked at this before and honestly this is a huge factor to help you gain more visibility. Instead of relying on one platform you can now focus on 2-3 to help you stay on top of the competition. But it sounds like a lot of work? Yes, trust me it is and as a social media manager, sometimes I don’t even know how to keep up, but it’s a great way to grow your audience. Especially if you are building the like, know, trust factor!

Why channeling to other platforms is important?

Let’s start here first because things are always changing and technology never seems to stop. But besides that, people’s behaviors are also changing making it fiercer to get them to purchase anything nowadays.

The only time they’ll invest in something is if it gives them Value! And don’t get me wrong, I am the same way, I’m very picky about where I put my money especially if I’m in a budget too!

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You and I know the only time we buy from someone is when you have done some research, read that person’s blog post, seen some of their videos, looked at their website or social media and so on… before you even join their email list, right? At least this is the pattern I follow. J

Then, after you’ve received lots of information you then want to purchase from that person because you feel like she/he has given you a lot! And now you say, “Okay, I really love her/his content and I’m ready to buy”, right?

This is just a common example I’m giving you but majority of the people do this in one shape or form. But you see the thread here? They go from social media, to blog post, to email list. No one buys right off the bat because they want to learn from you and most importantly trust you! So, the key here is to give, give, give, and then you offer!

How to Channel other platforms?

We’ll dive a little deeper here on how you can connect other platforms and give Value to others.

First, you want to make sure your brand is ready. Majority of the people who get started miss this and it’s by far the most important one of them all. And look at it this way,


Your business is judge by your brand! 


You want to sell to them? Well one thing you must keep in mind is this- people LOVE simplicity and you can start with 2-3 colors to get you started with your brand, pick 2-3 fonts that you know will attract a good crowd, and three pick a theme. For example, if you look at Jenn Scalia’s website you can see her website is very simple and organized. If you noticed, you love websites that are mostly simple and well put, you and I would never go to a website that has 20 different colors, or somewhere you can’t even find a blog?




Now, after you have figured out your brand you can go and create a simple product. A product can be anything, really.

You can create a checklist, tip sheet, worksheet, coaching, consulting, etc anything you think could be of Value to others (At this point, you can be known as an Authority in your industry)

Think about what your audience needs at this point and ask yourself these questions

  • What are they struggling with?
  • Where do they need support?
  • What do they want to learn?
  • Who interests them the most?
  • Where do they find inspiration?

These are some of the questions that can help you define a product or service and give you more than enough information to create one that can truly help someone with something they’re struggling with. This should put you ahead of the game and you already know and at this point you can move to the next phase.

Now, the second phase is a little more up-leveled, you’ve already gained some skills and gathered enough information. You also have more access to more people and you can almost start teaching in groups instead of one-on-one or posts. You’ll get more people at this phase asking you questions and more than common and you can deliver it more efficiently at once.

Some of the things you can offer in this stage are-

  • Workshops
  • Webinars
  • And even courses

These are usually more valuable because you’re delivering even more content and answering questions face-to-face. And people value this very much, you can also charge for this services and start at a low-price point too.

Promoting your content

Now here’s the fun part, if you want to increase your visibility, you can create a single blog posts for the week and promote most of the time. Most people think you must write 3 blog posts in a week. Honestly, if you’re just starting out, I would recommend you stick to 1 a week and promote majority of the time.

You can promote in all the different social media platforms. Use and grab pieces of content to share bits and pieces of that specific blog posts.

And that’s the beauty of it. You literally get to share even more FREE content! That’s why I love blogging because I don’t have to break my head looking for more content. The content is already there and I can even re-purpose it.

Also, you can use some of your blog posts and create a mini course around it. You’re probably saying how? As long as the blog posts all match in information you can save time to launch your next course. Again, written content and there lies the beauty of re-purposing.

Make sure you display your blog posts in the right places withing your website. Using your footer and sidebar can be helpful to the visibility of your content. Making it eye-catching to new readers who might benefit from your valuable information.

Alright, I’m sure you’re loaded of information right now. Do you have new ideas to increase your visibility? Or ways of promoting your content? Let me know in the comments, I’m always up for new ways to grow.

Love + Light

Ps. Start my 7 day Challenge to Creating your Soulful Business!

4 Morning Rituals Successful Entrepreneurs Need

 

4 morning rituals entrepreneurs need

Starting your morning doesn’t mean you need to wake up and grab the phone. No, it requires you to prepare the mind. Let me show you four morning rituals successful entrepreneurs need.

How do you start?

One excellent way to wake up is being grateful. You can write down in your journal about the things you’re completely grateful for or you can say them out loud. Just make sure you don’t wake up your neighbor next door or you could, however, if you’re in a really good mood I say the heck with it.

Spring Wedding

Give yourself a good stretch

You have enough time to get a good stretch once you wake up. You can do some yoga poses or just do the normal stretch pose that you know. One of my favorite ones is the forward bend, can I tell you how amazing I feel after I do this?

What this pose does, it calms your brain and reliefs stress, stimulates the liver and kidneys and it also improves digestion. How amazing right?


The point of stretching is: so your body can feel energize throughout the day.


 A good shot of water

The second thing you should do in the morning is drink a cup full of water. You could add apple cider vinegar, lemon, cinnamon, or honey. I usually add all the above.

The great thing about apple cider is that it helps promote healthy blood sugar, improves nutrient absorption, and many other benefits that come along with it.

Lemon also helps with digestion and helps with bloating big-time. If you’re having any type of indigestion, you have to drink lemon on an empty stomach.

I like to keep a glass full next to me when I wake up that way I’m starting the day off right and not feeling dehydrated since I’ve had so many hours without drinking water.

Set your Intentions daily

Normally most will reach out to their phone. But instead take your time to write about your intentions you have for this day specifically. You could write about how you’re going to speak to your clients, managers, colleagues, family, husband, etc.

Tell yourself what you’re going to expect out of this day. Are you going to sign up a new client? Or are you going to surprise your husband with a little sexy back? Or are you going to take your time creating new things? Are you going to create content for a new launch you have in mind?

Whatever that is, make sure you do it with love and emotion. If you feel like you need to play some music in the background do it. Whatever makes you feel in tune, just do it. That’s the feeling you want to be in, anyway.

Just do whatever makes you happy in the Morning

I don’t know about you but when I play a good beat, my Spanish comes out and I just start cha-cha dancing. I mean who doesn’t want to feel that good in the morning?

Play your favorite song or listen to a good audiobook. Whether is writing, talking, or dancing. Let that emotion come out and just be you for a minute or two. And talking about dancing, I know Amazon has a Free trial to any song, anywhere for 30 days. Girl, this is your chance to show off some skills. Show me what you’re made of. 😉

What a better way to get out of the house than to feel good and not rushed or annoyed? Take your time and take it easy.

Now, if you’re up for a challenge then I have the perfect one for you.

This challenge is all about bringing the best of you for 2017. Are you ready to shift?

3 Ways to Stand Out in 2017

3 ways to stand out in 2017

3 ways to stand out in 2017

Yes, all the promises begin as the new year starts but are you sticking to them? I’ll share with you 3 ways to stand out in 2017.

Let me just say first… we all make false promises at the beginning of the year so how about we just don’t say anything and simply let success run in silence, shall we?

What I have learned in 2016 has been good and bad so I’ll share with you the bad first.




-If you’re just starting make sure that you don’t just post a blog and let it sit there. You MUST and I mean this, share your blog across all the social media platforms you currently use. I share some of this on here.

The good- If you’re new to blogging share content that resonates with your audience meaning find a niche that you’re passionate about. If you’re into relationships then share tips on how to’s, tips, advice, etc. Share tips that will ultimately fix a problem.

I didn’t realize that until like in my 9 months of blogging and I have found to be very helpful.


Posting for the heck of posting will get you nowhere.


 Mindfulness

I regret not using Meditation last year enough. This is key to pushing your life + business forward.

Setting space to set some intentions and spending time focusing on my breathing is one habit I’m creating to stand out in 2017.

You can practice instructing the mind to remain quiet for the duration of your session, this will help you connect with your inner source and get into alignment.

Give yourself space your mind will start to wonder but give it some time and it will slowly come to concentration.

Visualization

How important is it to visualize daily?

Per some sources visualizing is very powerful and it is proven to refine your image and help you with changes in your life. It also helps you to recognize what resources you’ll need throughout the day and most importantly reach your goals.

You also create inner motivation and it gives you the power of positive thinking but how do you do it?

Well the same way you would as if you were meditating but instead you’ll visualize and dream just let your imagination do the work. Pay attention to the way you feel, what emotions are coming up for you? Are you feeling happy? Excited? Intrigued?

Here’s what golfer Jack Nicklaus said about visualizing:

“I never hit a shot, not even in practice, without having a very sharp in-focus picture of it in my head. It’s like a color movie. First, I “see” where I want it to finish, nice and white and sitting high on the bright green grass. Then the scene quickly changes, and I “see” the ball going there: its path, trajectory, and shape, even its behavior on landing. Then there’s a sort of fade out, and the next scene shows me making the kind of swing that will turn the precious images into reality.”

How amazing is this? So, to give you some good hope, yes you got this, chic.

Consistency

I realized last year was that I was not posting enough on all social media platforms. I lacked consistency.


Consistency is the bread and butter of your business.


Posting daily or weekly can be a gift and it’s important that you do this often. Batch as much as you can and take 3-5 hours a week to do this. The more consistent you are the quicker you come up with a system to do it faster and more efficiently.

New Year, New You

Blogging in the spot is harder and this is something I’m holding myself accountable because it is hard for me to just come up with content right away.

It also helps if you’re working the 9-5 you can set aside 4 hours and split your time in intervals of two hours each.

What else are you going to do to stand out in 2017?

PS… If you’re looking for more ways to grow your business and you need a sisterhood to keep you accountable.

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3 Secrets to Grow your Instagram Marketing

3 secrets to grow your instagram marketing

3 secrets to grow your Instagram marketing

Yes, you may think the more followers you have the better, you think you’d look good and get more credibility this way. Wrong! Let me share with you why.
Having a pretty strong follow may seem like you are extremely known throughout Instagram and you don’t get me wrong but when I reached my 2,000 followers I thought I was all that and a bag of chips. No joke. Ha, ha, ha…
But the reality, I was chasing the wrong thing and noticed my I wasn’t getting many clicks on my link in my bio.

Engagement

We all know that content is super important but seriously with Instagram’s algorithms it’s all about the Engagement.


Engagement allows you to earn more sales, shares, likes, and seriously lots of opportunities as an influencer.


Liking

One thing I love about Instagram is this like feature because it shows your followers what you’ve like and you can see what they’re liking as well. So, that’s gold. However, it doesn’t pay the bills and I’m sorry to tell you this awful news.
So, can you get a ton of likes without buying fake likes? Of course, you can. What you can do is:

  • Look at those profiles who are liking your photos and see if they resonate with you. If they’re real people, then you know you’re doing something right. If not, then you probably need to do the following.
  • Check your hashtags and this may be a no brainer but sometimes having certain hashtags can bring you more spammers than anything else.

Now, once you see who’s liking your content you can return the favor and causing them to engage with you more. Because the truth be told everyone knows and sees what their liking.

Comments

Oh, lord comments are truly an amazing way to marketing yourself. How grateful am I when someone leaves a long positive comment? It shows me how they took a few minutes out of their time to leave a thoughtful comment. And in all seriousness if you’re not commenting back you’re missing out big time.

Here’s something to consider:

If they left you an emoji comment, then return the favor with the same thing.
If they left you a long positive message, then return the favor the same way.
And finally, just make sure you interact with them, don’t leave them hanging there and just be yourself but not snobby. Oh, and don’t forget to tag them in the comment or they’ll never see it. There’s a chance they’ll see it but remember you want to leave a lasting impression.

Shares

I think this is one of my favorites marketing strategies. You know how Facebook has that feature to share. Twitter has a re-tweet and so on. Instagram doesn’t quite have that but others can still share your content or vice versa.

There’s this thing called re-gram and of course you can download the app or you can save the photo now with the new version of Instagram. It’s so cool because I don’t have to go back and forth looking for it anymore.
The great thing about when someone shares your content is that they’re sharing your content with their audience. How awesome is that? You’re getting double exposure right there and then.
One thing to keep in mind is if you’re going to be sharing others content is to tag them on the picture and on the caption, as well. This is so crucial because it can get you in big trouble if you don’t and that is copyright issues.

A few extra tips:

  • Look at who is sharing your content
  • Are your pictures unique or can they be replicated? It’s hard to tell if others created content like yours and shared it or if they used yours to share. But pay close attention to what type of content they’re re-sharing.

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5 Ways to Take Advantage of Social Media

5 ways to take advantage

We’re spending more time on social media than ever before. And I mean come on there’s so much free content, resources, information, freebies, etc.

There are affiliate links attached which I get credit for when you click. There’s no cost for you but you do help me with building my dream. So thank you.

It’s almost like a concert because it’s so big! There are about 1.71 billion monthly active users on Facebook, 313 million active monthly users on Twitter, and way over 450 million registered on LinkedIn. Say what??

On top of that 74% of customers use social media to make a purchase online and it has 100% higher lead to close rate than any other type of marketing.

So how do you take advantage of Social media?

Traffic –

Send new customers or existing ones to your website allowing you to increase your traffic. You can also optimize your SEO which increases your chances of getting seen by more people. Ultimately, allowing your sales to increase.

One great tool to use for SEO is called Yoast and if you’re not using it, I highly suggest you jump right in. And don’t worry, it’s so easy and simple to use.

Understand your target audience-

Understanding certain personalities and demographics can help you along the way. There are many users who are completely diverse, the good thing is that they’re there to interact and engage.

You can identify a few by what they do, what they consume, what social media platforms they’re on, and what kind of content interests them. You can also find more about their values and their language. The beauty of it is that you can personalize it as much as you want. Remember is not what you say, it’s how you say it that matters.

Schedule-

We get so carried away liking, commenting, and sharing and we forget about our own pages, blogs, etc. Everyone falls under that trap.


Find a scheduler that works for you and use it consistently to schedule a month-to-month.


You can manage multiple social networks, connect with clients and continue to grow your brand.

I currently use Buffer and honestly it’s so awesome that sometimes I just forget that I have it because it automatically schedules my posts for me. I don’t have to think posting something right away. Trust me that was so annoying. There are others you can find such as Hootsuite, Post planner, etc.

Social Listening-

I think this is one of the most important ones for me because its more like customer service. Use questions to get your audience to speak and for you to get real time responses.

Sometimes responding to a negative response can be a great way to handle complaints on social media. Pay attention to what they like when they like your stuff. This is a great way to continue to deliver more of that exactly. Plus, you get to engage with them and build that trust factor.

Return of investment-

If you do it right you can improve your web traffic instantaneously. You can monitor your cost per click and decide whether is worth your investment or not. Starting small is the best way to go, seriously.

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“The future of business is social”. -Garry Libert

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Cyber + Black Friday Deals

cyber-special

Affiliate links are included in this post. Any time you get I get a little commission to help me support my little dreams, so thank you. 

Cyber + Black Friday Deals

Ah, and the party has begun. So excited to see all the many sales everyone is having. But most importantly how many great offers you can find online.

Now, before we begin I have a special gift you just can’t miss out this weekend until  Cyber Monday 11/28/16. Use Code CYBERRC to get it.


If you want to create an irresistible brand, leverage your social media, and launch your business. Then grab this e-Guide for a special offer below.


eguide

Lifestyle

Target is having free shipping virtually everywhere. I mean who doesn’t like Targèt. I had to put a twist to it lol. But seriously they huge sales and when you get the REDcard you an additional 5% off. Grab it here. Good until 11/28/16 or Cyber Monday.

Of course, you definitely can’t miss Amazon’s awesome deals.

Business

There are so many great offers I want to share with you.

If you want to build a website using Bluehost which I would highly encourage. They have great customer service and they’re very reliable. They have over 60% off. They use WordPress, they have 24/7 support, money-back guarantee and many more offers. Take advantage of this today. The offer is only good till Monday 28.

Also, Bluchic and they have the most elegant and feminine themes. They combine beauty and bold with very specific niche architecture to convert prospects into actual paying clients. Whatever you do they will match a theme that works just for you. I love that about Bluchic. They have a huge sale right now of 40% off which is good till Monday Nov 28th. Use code Cyberbc.

Another one I use for my business and this is completely optional is Missinglettr and this system is an automated social media marketing for professional bloggers. I use this all the time. What it does it schedules pieces of my blog and spreads it through many social media platforms. It’s absolutely amazing. You get a free trial so you can use it immediately.

Missinglettr

More offers will be coming as we get close to Monday. So, what are you waiting for? Get your shopping going.

Instantly Gain Visibility on Social Media using these 4 Things

instantly gain visibility on social media using these 4 things

Instantly Gain Visibility on Social Media using these 4 Things.

Here’s what you need to be doing on social media for more engagement. These tips will help you get more visibility all across the board.

It can be frustrating not having any kind of traffic. However, you must be consistent with a strategy that works for you to help you increase the flow all across social media.

I have to admit, though, blogging isn’t easy. In fact, it’s taken me more than 6 months to figure it out.

I started with the mindset that I would make it in 2 months and I would know all the tricks, on top of that I didn’t have any plans of actions in place and third I seriously was so disorganized. (Worse habit anyone can have).

So, let me show you how you can gain more visibility on social media using these 4 steps.




 Sharing Content

I get different people asking me about curate content. This means you’re sharing other people’s content.


When you do share content, others actually appreciate it and most likely end up following you, commenting back, and sharing your content as well.


Not only are you sharing content but you’re sharing valuable information with others.

Another reason for sharing content you get to build business relationships with other bloggers.

Daily Treats

They may end up giving you free advice, you could be a guest post for their blog, or refer you a potential client.

Facebook groups

The number of people using Facebook groups is increasing a lot. Facebook reported more than 700 million people use Facebook groups every month and it just keeps growing.

This is an awesome place to increase your visibility. There are groups that allow a promo day and usually, you’re allowed one link. That means that if you want to get more comments on your blog then it helps you increase it. Or maybe you want to get likes to your business page, whatever the case is each group allows promo days throughout the week.

What do you say? Maybe it’s time for you to start joining a few groups locally and then search for other groups.

You can also join my group where I give you the opportunity to share your expertise and your gifts. I also love having a weekly expert every now and then. Plus, you get encouragement, advice, and tips from other creative business owners.

Join Create, Manifest, and Build here.

Pinterest

Did you know that Millennials are using this platform just as much as Instagram?

Pinterest is all about the graphics and this is so key to getting lots of traffic to your website, freebie, etc. Pinterest users often pick graphics that are colorful, high quality, and related to their niche. You can use Canva to create some pretty graphics that converts.

The beauty of Pinterest is that it is a huge search engine to find content. So adding relevant content, using keywords in the descriptions of your pins can help people find you much easier.

Twitter

The beauty of Twitter chats is that you get involved with the community, you support them, and you get to build relationships with other creatives.

One thing about twitter chats is to always be yourself. Show new followers that you’re human and you actually interact with others.

Make sure you engage and you reply to conversations. You never know when you’ll gain a new follower, or new collaborations, or client. The opportunities are endless here.

There’s also that one person who might have a question and you may be the only one to answer it. Jump in and give them a solution right away. You’re establishing authority and trust with them.

There are many ways to increase your visibility on social media. Try those that resonate with you the most and you’ll see your numbers grow steadily.

How to Create a Powerful Instagram Feed

how to create a powerful instagram feed

Did you know there are over 500 million users and growing on Instagram?

It’s all about the visuals and those dang hashtags. 

One way to thrive on Instagram is by sharing unique images, using strategic hashtags, and liking other people’s content. Pretty simple right? Well maybe so, there are other things to consider but one I must say has to be consistent is a cohesive page! Yes, you got it.


-A beautiful image can help you gain lots of Likes.

-A beautiful feed can help you gain lots of follows.


Creating a cohesive feed can be tricky, but one way to do it is by staying consistent and keeping your feed minimalistic. Your images don’t have to be perfect. They can have the most simple look to it and gain thousands of likes.

By the way, don’t forget to follow me on Instagram, ya’ll.

So here’s your 4 ways to creating a Cohesive Instagram Feed

Color

Pick colors that resonate with your brand. Stay consistent because the more you stick with it the better you get. By sticking to your color you actually get clearer with your message and your brand. Usually, this is one of the hardest ones for most business owners. Because they find themselves posting different colors all at once creating confusion amongst their ideal clients. Once you get the hang of it, it will come to you more naturally.

Editing

When it comes to editing your photos, make sure they don’t look grainy or overexposed. Another common mistake with creative business owners is that they post photos that too bright or too dark. Creating a very unbalanced feed, which in turn can turn your peeps away. By keeping it crisp and clear you can showcase a beautiful like-magazine feed. Making other users like and follow your account.

Daily Treats

Voice

Finding your authentic voice and letting your ideal client feel your passion over text can be rewarding. Captions are so important because once they consume your photo they’ll likely to read your caption. So here’s the deal, are you funny, sarcastic, serious, motivational, fearless, or bubbly? Whatever your style may be, always deliver valuable content that pertains to your business. It’s just like speaking to your best friend. This way you’ll know exactly who you’re speaking to and again they’ll be willing to interact with you.

Scheduling

Finding a time to create content for days is the best thing you could do to yourself. Why? Because it saves you from getting stressed and overwhelmed. It’s that easy. Well, it’s supposed to give you a sense of relief. Find a time during the weekend or once you get off work and start creating posts. This way your audience can expect to receive quality content each and every day and they’d be willing to stick around for a bit because you’re being consistent by posting daily. Plus, it gives you the flexibility to do something completely different. So in case you get very busy with a thousand things to do, You can go and hang out and watch your favorite movie with your partner.

Your homework is to:

-Be Creative and Show some Personality.

Grab the checklist here

Here’s a few cool facts.

  • The color blue receives more likes than red images.
  • Images with low saturation receive 18% more likes than vibrant ones. Dang filters, seriously.
  • And finally, higher levels of textures receive 79% more likes. Yikes!

 

Start A Successful Blog Today

Start a successful blog today

Start A Successful Blog, Today

There are a few things you can do starting a successful blog, today. I’ll give you some of my secrets and share with you what’s helped me.

When I start my blog, I literally had no idea how I could get started. I’ve learned more within the last 3 months than I ever have. So, I’m going to lay for you all the bits and pieces to this puzzle. Ok, and maybe you’ll need something to write with.

The Tools

One thing you should do first if you want to start a successful blog is to have some wifi or fast internet ready because the loading process could take longer depending on your internet. Unless, you’re still on dial-up. Sorry. Glad I’m not there.

An awesome laptop too. Because if you’re like me, you’ll end up in ancient times before you can post anything. I still have Windows Vista? I mean who does that? That’s me for ya.

A phone in case you don’t have to buy a DSLR camera. Seriously, you don’t need to go and buy a new camera. And definitely not a brand new one, when you can simply take pictures with your phone and some good ones too. I use my iPhone 6 to take great pictures.

Of course, some nice editing program like CANVA. I absolutely love this program because it does the tricks just like a regular expensive editing program would. Although, it’s not the same thing but works wonders. And if you get a little artistic you might end up getting better results. Really.

You could get stock photos that are nicer and make your blog look super elegant and fun. Depending on your brand. Keeping it to a minimum is a must for sure, though.

Those are some of the tools you’d need for now.

Getting Started

The first thing I did to get some content was to write a blog post, an about me page, and a Contact me page. I started adding a few later down the road but these were the most important ones for me.

I downloaded a nice theme I felt would flow with my personality and I created a logo with Canva. Pretty sweet deal and very simple to make.

Before you start a successful blog, one thing to keep in mind is when you get a domain name you get to keep it until its time to renew your domain. You keep it for a bit and you can’t change it after that. After all, you’re renting space to host it.

Also, let’s not forget like I did about your Social Media accounts. Make sure that all your social accounts have the same pictures across the board and the content you have relates to yourself right now. If you’re trying to make a profit out of it.

Once you have the domain a great place to get a theme from Bluchic and they have the most elegant and feminine themes. They combine beauty and bold with very specific niche architecture to convert prospects into actual paying clients. Whatever you do they will match a theme that works just for you. I love that about Bluchic.

Writing a Post that works.

Now, the content you deliver is what’s going to bring about the peeps. Consider writing about things you love and enjoy. And keep it interesting, it’s not like you’re writing an essay for school lol. Keep it fresh and simple to a T.

The length of the post depends on you and the usual is about 300 words. Now, if you want to be an extremist then you can post more and it’s actually better for you SEO.

And I’ll leave SEO for another topic. This one is going to be different for sure.

Promote, Promote, Promote

Wow, can I get a breather around here! Jeez, you may think this would take forever to follow through and yeah it does take a little bit of time to get through, but the whole point is to stay consistent. You could post once a week, every two weeks or once a month. Depending on your schedule.

Once you’re done with your post you’re going to promote and the reason I say this is because you’re writing with purpose not for it to just sit there and be ignored. I mean at least get your money’s worth.


Another way to start a successful blog is by sharing your content on Pinterest which is one of the fastest way to grow it.


If you want to see growth this is the platform for you, especially if you like to pin others stuff. Create a board that fits with what you’re pinning about and Voila.

Another way to promote is through Twitter, I like twitter because you can post as much as you want here as well. Twitter posts go so quickly. It’s all about your strategy.

So there you have it. I shared some good info and I’ll talk about some other great information you could use to keep your post on top of the game.

And if you have more questions come on to my Facebook group and let’s talk about your blog.

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Hiring Passion Over Skillset to Manage Your Social Media

Hiring Passion over skill-set

Hiring passion over skillset to manage your Social Media

There’s no need to hire someone with a major in Marketing to manage your Social Media and even though it could save you a learning curve.

Most Business Owners want to be able to control their lives and manage it well. That’s why it’s important hiring passion over skillset it’s so important. Let them handle the work while you sit back and relax at the beach. How’s that sound? Good.

Choose Passion over Skill-Set.

Do you really think that most Business Owners are gonna have time to keep up with merchandise, employees, and Social Media?

The key to hiring passion over someone who has the skillset is someone who loves Store, Brand, and Industry. It could be a part time worker who has a passion for Social Media. Has great work ethic and loves to write content or schedule posts.

Social Media isn’t hard anyone can learn as long as they have a Passion for what they do. There are plenty of courses online they can learn from.

Expectations

More than often, just like if you’d hire a photographer to come and take photos for your new product or service and they didn’t deliver like they said they would. Yeah, it could happen. However, keep in mind that there are ways to measure success.

It depends on what you’re looking for as far as Management. There are owners who just want to keep up with competitors likes or engagement or increase your traffic. It all comes down to your specific needs. Some owners may not care about traffic or engagement.

Let your Social Media Manager know especially at the interview, what your definition of success means, so they know what they can bring to the table.

Ask Questions

You may know how to Hire a great sales person but do you know what to ask when it comes to a Social Media Manager?

Here are a few examples:

  • Do you use Social Media personally?
  • What Social Media Platforms are you most familiar with?
  • Are you comfortable checking with our Social Media during the week?
  • What experience do you have with our industry?
  • Are you willing to learn and apply?

Grab the CheatSheet Here

These are just some of the questions you can ask while looking for the right person to manage your Social Media. I know this is going to be extremely helpful.

And in case you missed it, I am a Social Media Manager who loves to help busy Lady Entrepreneurs increase their Visibility using Branding Strategies.

  • If you feel like you’re Stuck in your Business
  • Can’t create Brand Awareness
  • You feel extremely overwhelmed because you have no help

Consultation