How to Increase the Visibility of your Business
(across different platforms)
As the Algorithms get much more difficult to understand in Facebook and Instagram people are now focusing on other channels to grow and I’m gonna show you how you can increase your visibility
Let’s be honest, because I have overlooked at this before and honestly this is a huge factor to help you gain more visibility. Instead of relying on one platform you can now focus on 2-3 to help you stay on top of the competition. But it sounds like a lot of work? Yes, trust me it is and as a social media manager, sometimes I don’t even know how to keep up, but it’s a great way to grow your audience. Especially if you are building the like, know, trust factor!
Why channeling to other platforms is important?
Let’s start here first because things are always changing and technology never seems to stop. But besides that, people’s behaviors are also changing making it fiercer to get them to purchase anything nowadays.
The only time they’ll invest in something is if it gives them Value! And don’t get me wrong, I am the same way, I’m very picky about where I put my money especially if I’m in a budget too!
You and I know the only time we buy from someone is when you have done some research, read that person’s blog post, seen some of their videos, looked at their website or social media and so on… before you even join their email list, right? At least this is the pattern I follow. J
Then, after you’ve received lots of information you then want to purchase from that person because you feel like she/he has given you a lot! And now you say, “Okay, I really love her/his content and I’m ready to buy”, right?
This is just a common example I’m giving you but majority of the people do this in one shape or form. But you see the thread here? They go from social media, to blog post, to email list. No one buys right off the bat because they want to learn from you and most importantly trust you! So, the key here is to give, give, give, and then you offer!
How to Channel other platforms?
We’ll dive a little deeper here on how you can connect other platforms and give Value to others.
First, you want to make sure your brand is ready. Majority of the people who get started miss this and it’s by far the most important one of them all. And look at it this way,
Your business is judge by your brand!
You want to sell to them? Well one thing you must keep in mind is this- people LOVE simplicity and you can start with 2-3 colors to get you started with your brand, pick 2-3 fonts that you know will attract a good crowd, and three pick a theme. For example, if you look at Jenn Scalia’s website you can see her website is very simple and organized. If you noticed, you love websites that are mostly simple and well put, you and I would never go to a website that has 20 different colors, or somewhere you can’t even find a blog?
Now, after you have figured out your brand you can go and create a simple product. A product can be anything, really.
You can create a checklist, tip sheet, worksheet, coaching, consulting, etc anything you think could be of Value to others (At this point, you can be known as an Authority in your industry)
Think about what your audience needs at this point and ask yourself these questions
- What are they struggling with?
- Where do they need support?
- What do they want to learn?
- Who interests them the most?
- Where do they find inspiration?
These are some of the questions that can help you define a product or service and give you more than enough information to create one that can truly help someone with something they’re struggling with. This should put you ahead of the game and you already know and at this point you can move to the next phase.
Now, the second phase is a little more up-leveled, you’ve already gained some skills and gathered enough information. You also have more access to more people and you can almost start teaching in groups instead of one-on-one or posts. You’ll get more people at this phase asking you questions and more than common and you can deliver it more efficiently at once.
Some of the things you can offer in this stage are-
- And even courses
These are usually more valuable because you’re delivering even more content and answering questions face-to-face. And people value this very much, you can also charge for this services and start at a low-price point too.
Promoting your content
Now here’s the fun part, if you want to increase your visibility, you can create a single blog posts for the week and promote most of the time. Most people think you must write 3 blog posts in a week. Honestly, if you’re just starting out, I would recommend you stick to 1 a week and promote majority of the time.
You can promote in all the different social media platforms. Use and grab pieces of content to share bits and pieces of that specific blog posts.
And that’s the beauty of it. You literally get to share even more FREE content! That’s why I love blogging because I don’t have to break my head looking for more content. The content is already there and I can even re-purpose it.
Also, you can use some of your blog posts and create a mini course around it. You’re probably saying how? As long as the blog posts all match in information you can save time to launch your next course. Again, written content and there lies the beauty of re-purposing.
Make sure you display your blog posts in the right places withing your website. Using your footer and sidebar can be helpful to the visibility of your content. Making it eye-catching to new readers who might benefit from your valuable information.
Alright, I’m sure you’re loaded of information right now. Do you have new ideas to increase your visibility? Or ways of promoting your content? Let me know in the comments, I’m always up for new ways to grow.
Love + Light
Ps. Start my 7 day Challenge to Creating your Soulful Business!